Brand
Goldflux
Goldflux is the public brand for strategy, systems and ventures around technology, decision-making and long-term value.
- Founded by Christiaan Roos and Gabriëlle Roos-de Hek.
Team
People and systems behind Goldflux
Goldflux was founded by Christiaan Roos and Gabriëlle Roos-de Hek. Together, they develop strategies, systems and ventures around technology, decision-making and long-term value.
They work with a small, dedicated team and specialist partners across Europe.
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15+ years of experience in decision and risk models within regulated environments. He designs systems with explainability, testability, and responsibility as core principles.
Christiaan Roos
Econometrician · Systems architect · Investor
Netherlands · Remote
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Strategic thinker focused on decision-making, behaviour and change processes in complex organisations.
Gabriëlle Roos-de Hek
Strategic thinker · Product owner · Behavioural scientist
Netherlands · Remote
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Goldflux works with LeadingWith.AI when strategic direction must be translated into decision-ready systems.
LeadingWith.AI
Strategic AI transformation
Netherlands · Dubai
Who is behind Goldflux
People, brand and work in context
This overview records the public roles and relationships behind Goldflux. We expand it only with information that is also relevant to visitors.
Person
Christiaan Roos
Systems architect and co-founder
- Co-founder of Goldflux.
Person
Gabriëlle Roos-de Hek
Behavioural scientist and co-founder
- Co-founder of Goldflux. Her primary public professional profile is at Sepora.
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